PPC Management

Techskope is a PPC management agency from India, Advertising on search engines is, together with Programmatic and Remarketing, the most popular form of PPC (Google Ads or Bing Ads). Knowing your business, your objectives and needs are the basis for proposing a solid and dynamic strategy.

What is PPC and how it works?

PPC is an online marketing model in which advertisers pay for each time one of their ads is clicked. It is about getting visibility (in the case of branding campaigns), conversions (sales-oriented campaigns or Google Shopping), etc. through a different payment system than “organic searches”. Advertising on search engines is, together with Programmatic and Remarketing, the most popular form of PPC (Google Ads or Bing Ads). It allows advertisers to bid on the placement of their ads in the areas reserved for them when someone searches for an exact or related keyword (broad or phrase match) with their commercial offer.

Every time our ad is clicked we have to pay the search engine a small fee, at the same time we send the user to the specified website.

Our strength for PPC Services in India to approach that we focus to summarize on 4 points:

Search strategy:

The consultant thoroughly analyzes market and competitor data. We inquire about the product. The strategy must have SMART objectives, must optimize the budget and follow a continuously updated action plan. In this phase extremely advanced and innovative research tools are used.

In-depth campaign reports, suggestions and ideas

Your consultant will deliver an in-depth report, weekly or monthly, where you can study new action plans for the following period. In addition to this, it will certainly be an inexhaustible source of ideas, solutions and advice to achieve the objectives set.

Set up the campaign

The dedicated consultant studies and organizes the campaign, planning the launch date.

Campaign management

The consultant manages your campaign daily, continuously optimizing it.

Working the SEM

Campaign Set Up

Initial settings of the campaigns of each project. Ads, creatives and everything you need for the campaign to achieve its goals.

Target Optimization

Campaigns will work best if the landing pages of the ads are well optimized, both in their messages and in the way they are converted.

Performance Optimization

Periodically improvements are established based on the historical functioning of the campaigns and how they are behaving.

GET RESULTS FROM YOUR INVESTMENT

Payment Campaigns in Social Networks and Search Engines are a great source of users, but they must be done adequately to find qualified and quality traffic that provides what our business needs.